As one of the first companies in this space, we write about what we learned and share best practices in bot development, strategy, design and advertising.


Introducing Mav

We’re excited to announce the official launch of Mav. Mav is a texting robot that educates, qualifies and follows up with your leads. Also - we're changing our name.

FREE ebook: How To Design A Chatbot Script

This step by step guide will tell you everything you need to know about designing a chatbot conversation script from scratch. This ebook follows our design process, and gives you access to our script template. Get it for free on Gumroad!

Meet Stealth 1.1

We're excited to announce the availability of the next version of our open source chatbot framework.

The Basics: Designing A Customer Acquisition Chatbot People Actually Want To Use

How to create value for your users, and three components of a successful chatbot strategy broken down in The Basics.

Introducing: Stealth

After eight months of development, we're excited to announce the launch of Stealth. Stealth is an open source Ruby framework for conversational voice and text chatbots.

Game Plans for Custom Bots

Introducing Black Ops Game Plans. Specifically designed to bring our customers from idea, to launch, to validation in as little time as possible, while remaining as flexible as possible.

The Basics: How a Chatbot Can Grow Your Business

Breaking down how a chatbot can grow you business, how they work, and why you need one.

How To Start Designing Chatbots If You Have No Experience

7 easy and actionable tips to go from zero to bot, plus a free personality template.

What Creating Silly Twitter Bots Taught Me About Brand Personalities

When a brand can't tell the difference between a bot and a human, it must be trolled. 4 learnings from creating Twitter personality bots.

Two Strategies for Messenger Ads

We've compiled our best practices for setting up a successful Facebook Messenger Ad campaign.

How to Use Chatbots for Influencer Marketing

Influencers are a major part of many brand campaigns, and we think that experience can extend to bots. What is an influencer bot, and how it could work for your brand.

5 Tips to Create a Chatbot Brand Voice

Creating a powerful, unique personality is one of the most important tasks in designing a conversational bot aimed at acquiring a specific audience. Read 5 tips to find your voice.

What is Conversation Design, and How to Design Your Chatbot

Conversation Designers will be the next wave of jobs in digital marketing. Here’s what they do, and how to create a strategic chatbot.