Case Studies

Haven phone

Haven Life

A bot to make getting life insurance painless.

Mass Mutual-owned Haven Life is a disrupter in the life insurance industry. That’s why they partnered with Black Ops to develop their customer acquisition bot. We identified the correct conversational design and frameworks for a quote-driven experience, resulting in an improvement in their social customer acquisition process, more quotes delivered, and most importantly — happier customers.

strategy-icon Strategy convo-icon Conversation Design development-icon Development mediabuy-icon Media Buying & Reporting

Results

When using their existing targeting and audience profiles, paired with creative ads that continued the conversation to the bot destination without missing a beat, the results were extraordinary.

graph-icon Lower customer acquisition price

Bark phone

Bark Box

Texting with your dog is a dream come true

A paw-fect storytelling bot for dog people. Black Ops built and deployed an SMS bot for Barkbox as a surprise and delight treat for their monthly subscribers. This fun adventure went viral!

strategy-icon Strategy development-icon Development

Results

graph-icon 100K+ Messages in the first week

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